The Design Brief
- Writing a design brief is essential when
dealing with any new client.
- It defines what the client is looking to achieve.
- It speeds up the design process and is a point of reference for all concerned.
- Less time and money achieving the desired end result.
At TCE Design we specialise in high resolution digital photography using the latest equipment and software. Either in our Studio or Location anywhere in the UK. Speeding up the design process and producing dynamic high impact imagery.
To complement print material we offer a CMS based web design service. Delivering database driven websites that readily adapt to various platforms, whether Desktop PC, Tablet or Mobile.
1 - Corporate Profile and Market Position
Give a brief history of the business and current and desired market penetration in relation to direct competitors.
2 - Current Position
What has brought about the need for new marketing material, e.g. new product launch or company rebrand.
3 - Task, Target Market, Objectives
What is your target market?
Demographics — Age, gender, income, employment, geography, lifestyle of customers the client is looking to reach.
Objectives – What does the client want to achieve?
Where possible, make the objectives specific and the results measurable.
4 - Deadlines, delivery and hand over to the client
Schedule and deadline – The designer needs to have a realistic, detailed schedule of how the client wants the project to advance, in many cases the design is required for a product launch or exhibition on a specific date. Knowing projected dates will ensure smooth delivery, booking print space at a print company and avoiding rushed errors as deadlines approach.
- Consultation (research, strategy)
- Creation (concept and design development)
- Production (artwork and print procurement)
- Delivery (handover)
We make design work for you by growing businesses, developing services and enhancing the commercial environment. Design is a way of thinking that helps large companies, SMEs and charities change the way they work, for tangible results. TCE Design can help you use design to increase sales, open new markets and differentiate your brand.
• Business Cards • Leaflets • Corporate Brochures • Web Design • Exhibition Displays
To create digital growth you have to be able to create digital assets. But a lack of creativity, resource and skill to build them, holds back many a company, as they’re forced to struggle on with outdated sites and assets, unable to take advantage of new opportunities around them. TCE Design has a team of App developers that can realise your concepts in both Apple and Google platforms.
The mobile consumer is now multi-channel, and the digital experience needs to work wherever the customer needs it, and on whatever device they choose. It’s built responsively to work on whatever device you use, very important as Google is now penalising website rankings for those sites that are slow to load and not mobile complaint.
TCE Design has long established links with a number of printers, with high volume purchasing annually we can negotiate the best possible prices along with exceptional service and print quality.